Unfortunate Marketing or Design Decisions

Business - Advertising
By: 4warned2    
06-Apr-2013

Introduction:Goodwill and consistency are very important elements in any relationship. With product marketing the highest level of goodwill occurs when you have an audience that wants to hear from you because they know and like you or your product(s)and as a result they are willing to trust you. Being consistent with your market and delivering what they expect further enhances the relationship and builds even more goodwill and trust. It does not take too many bad marketing decisions or negative circumstances that get associated with your product to totally undermine the good results you have achieved. Here are some examples of goodwill and consistency being lost because of either bad decisions or circumstances.

  • 01

    Lego

    There is currently a public relations nightmare being waged over a Lego toy model construction set which has been accused of vilifying Islam. The design of the residence where the fictional Star Wars character Jabba the Hutt "lives" has been criticised for looking too similar to the Hagia Sophia Mosque in Istanbul Turkey. To complicate the issue even further there are also claims that the fictional Jabba is portrayed as a terrorist who likes to smoke hookah (flavoured tobacco) and has captives put to death. Setting aside the cultural issues this toy, aimed at the 9-14 year age group, surely fails the goodwill test as it promotes the idea of smoking to children who are in a impressionable demographic.

  • 02

    Call of Duty Modern Warfare 2

    Another "toy" controversy, in this case a console game, involved the 2009 release of Call of Duty Modern Warfare 2. The game is a first person shoot 'em up and one of the missions, called "No Russian", features a massacre of civilians in a Moscow airport. Another example of toy art imitating life in a controversial way. It is a shame that the issues raised about this game were more to do with the fact that a real location was being used and less to do with the murder of defenceless airline passengers and airport crew. Level of goodwill and product influence trust, zero.

  • 03

    Not So Fab Four

    Moving into the real world and we find a controversy sparked by, of all things, a Beatles album cover. The Beatles meteoric rise to fame was certainly due to the goodwill they had built up with their fans and the consistency of their records. In June 1966 a compilation album of songs from their earlier albums "Help" and "Rubber Soul", and new songs from the soon to be released "Revolver" was released under the title "Yesterday and Today". The total lack of goodwill and consistency shown in the choice of album cover photograph caused immediate and widespread alarm. The album, dubbed forever more as the "Butcher" cover, featured three seated Beatles with the fourth standing behind. The seated Beatles had plastic baby doll body parts and raw meat in their laps and draped around their shoulders. Capitol, the record company distributing the album, took action to either recall the albums or have a more aesthetically pleasing group photo pasted over the offending cover. Over the intervening years some richer fans have been willing to pay from $15,000-$85,000 for an original mint condition "Butcher" cover.

  • 04

    Air New Zealand - Nobody Does It Better

    Throughout the early 1970s national airline Air New Zealand had built an excellent reputation as a reliable, efficient and very customer friendly operator. In 1979 a new global marketing strategy was devised to support a move to dramatically increase the international market awareness and perception of the carrier. Air New Zealand invested heavily into this campaign and even bought the rights to the Carly Simons recorded song "Nobody Does It Better". This song had been used as the theme to the 1977 James Bond movie "The Spy Who Loved Me". On 28 November 1979 Air New Zealand Flight 901 flew into Antarctica's Mount Erebus with the loss of 257 lives. The entire marketing campaign was scrapped as the airline and country descended into a prolonged period of mourning.

  • 05

    No Matter How Much Goodwill and Consistency You Have This Will Not Work

    During the 1970s a brand of diet candy took the world market by storm. This variously flavoured sweet that included chocolate, butterscotch was an instant favourite to the emerging weight loss market. Then, in a massive almost overnight turn around, product sales slumped by more than 50%. The cause of this dramatic fall was not due to any recipe change or controversies over side effects. It was not even due to research proving that it did not work. The reason why this product had commenced its ultimate slide into total oblivion was due pure and simply to its brand name. At the beginning of the 1980's any product, not just a weight loss product, which carried the name AYDS had no possible future whatsoever. Sometimes the marketing gods can be just too cruel.







Comments

  • Be the first to comment on this list!

Post A Comment

Submit Comment



Need a Top Five List Idea?

select one here...

  • The Top Five Most Hated Celebrities
  • The Top Five Unhealthy Foods for Dogs 
  • The Top Five Foods to Avoid when Trying to ...
  • The Top Five Card Games for Four Players
  • The Top Five Ways to Relieve Stress
  • The Top Five Hair Products
  • The Top Five Home Air Purifiers
  • The Top Five Financial Mistakes People Make ...
  • The Top Five Movies of 2010
  • The Top Five Places for Discount Furniture ...
  • The Top Five Online Flower Delivery Compani ...
  • The Top Five Ways to Earn Money as a Colleg ...
  • The Top Five Business Marketing Tips
  • The Top Five Ways to Keep Unwanted Pests Ou ...
  • The Top Five Motivational Speakers
  • The Top Five Quotes to Live by
  • The Top Five Songs About Love
  • The Top Five Movies With a Twist
  • The Top Five Pasta Recipes for Kids
  • The Top Five Helpful Hints to Get Pregnant  ...
  • The Top Five Designer Handbags
  • The Top Five Ways to Keep your Lawn Green
  • The Top Five Wedding Themes
  • The Top Five Nascar Drivers
  • The Top Five Ways to Workout your Upper Bod ...
  • The Top Five Xbox 360 Kinect Games for Exer ...
  • The Top Five Photo Editing Websites
  • The Top Five Places for Kids Birthday Parti ...
  • The Top Five Walt Disney Movies
  • The Top Five Places to Find Cheap Books
  • The Top Five Tips for Newlyweds
  • The Top Five Car Seat Safety Tips
  • The Top Five Planets in the Solar System
  • The Top Five Knock Knock Jokes
  • The Top Five Things to do at Disneyland
  • The Top Five Simple Smart Phones
  • The Top Five Ways to Build Muscle
  • The Top Five Budget Mistakes Most People Ma ...
  • The Top Five HDTV brands
  • The Top Five Songs About Texas
  • The Top Five Overseas Bed and Breakfast Sto ...
  • The Top Five Ways to Stay in Shape
  • The Top Five Clothing Lines for Modest Clot ...
  • The Top Five Websites for Music
  • The Top Five Inventions That Changed the Wo ...
  • The Top Five Ways to Get a Loan
  • The Top Five Health Insurance Companies
  • The Top Five Steps on How to Make a Website ...
  • The Top Five Steps to Internet Security
  • The Top Five Pets you Should Own
  • The Top Five Ways to Invest in Real Estate
  • The Top Five Jewelry Stores
  • The Top Five Harry Potter Movies
  • The Top Five Foods for Diabetics
  • The Top Five Creative Ways to Announce a Pr ...
  • The Top Five Gaming Consoles
  • The Top Five Clues for Crossword Puzzles
  • The Top Five Funniest Movies For Kids
  • The Top Five New York Hotels
  • The Top Five Movies of All Time
  • The Top Five Candle Scents for Summer Time
  • The Top Five Career Moves for Teachers
  • The Top Five Places to get French Fries
  • The Top Five Ways to Get a Grant
  • The Top Five Things I've Learned from Britt ...
  • The Top Five Ways to Update your Home Witho ...
  • The Top Five Luxury Cars
  • The Top Five Healthiest Fruits
  • The Top Five Safest Cities in America
  • The Top Five Skills Needed for a Career in ...
  • The Top Five Auto Insurance Companies
  • The Top Five PGA Golfers
  • The Top Five Shampoos
  • The Top Five Tax Mistakes People Commonly M ...
  • The Top Five Candle Scents for Winter 
  • The Top Five Steps on How to Get a Date
  • The Top Five Fast Food Restaurants
  • The Top Five iPhone Apps
  • The Top Five Quotes From the Movie Elf
  • The Top Five Funniest Jokes
  • The Top Five Ways to Keep Track of Spending ...
  • The Top Five People you Would Want to Meet
  • The Top Five Tips for Planting a Garden
  • The Top Five Books to Read This Year
  • The Top Five Home Improvement Tips for Sell ...
  • The Top Five Restaurants
  • The Top Five Dog Breeds for Kids
  • The Top Five Country Singers of All Time
  • The Top Five Healthiest Choices for Breakfa ...
  • The Top Five Outdoor Activities
  • The Top Five Online Social Networks
  • The Top Five Holidays
  • The Top Five Pasta Recipes
  • The Top Five Places to Get a Student Loan
  • The Top Five Video Games
  • The Top Five Books for the Kindle
  • The Top Five Soft Drinks
  • The Top Five Reason to Rent
  • The Top Five Items you Never want to Lose
  • The Top Five Smart Phones of the Year
  • The Top Five Tips on How to Make Money Onli ...
  • The Top Five Ways to Cope With Stress
  • The Top Five Xbox 360 Games
  • The Top Five Ways to Improve your Health
  • The Top Five Ways to Prevent Skin Cancer
  • The Top Five States to Live In
  • The Top Five Car Maintenance Checklist
  • The Top Five Spyware Removal Systems
  • The Top Five Ways to Get a Phone Number
  • The Top Five Places to Buy Electronics
  • The Top Five Ways to Stop Smoking
  • The Top Five Stresses of Home Ownership
  • The Top Five Reasons to Vote During Electio ...
  • The Top Five NFL Football Stadiums With A D ...
  • The Top Five Places to Find a Job
  • The Top Five Hair Removal Options
  • The Top Five Reasons Smoking is Bad
  • The Top Five Steps on How to Potty Train Yo ...
  • The Top Five Places to Mountain Bike
  • The Top Five Ways to Turn Down a Job Offer
  • The Top Five Professions
  • The Top Five Steps on How to Avoid Credit C ...
  • The Top Five Ways to Avoid Unemployment
  • The Top Five Ways to Improve your Resume
  • The Top Five Chicken Recipes
  • The Top Five Creative Ways to Ask a Girl to ...
  • The Top Five Things to See in Dallas Texas
  • The Top Five Attractions in the USA
  • The Top Five TV Shows of All Time
  • The Top Five Ways to Find Cheap Flights Onl ...
  • The Top Five Vitamins for Hair Growth
  • The Top Five Board Games for Groups
  • The Top Five Makeup Tips for Teens
  • The Top Five Websites for Artists
  • The Top Five Carpet Cleaning Tips
  • The Top Five Cartoons for Toddlers
  • The Top Five Healthy Meals For Under 5 Doll ...
  • The Top Five Tips for New Parents
  • The Top Five Days During the Year
  • The Top Five Free Places for Veterans to Ea ...
  • The Top Five Tips for Healthy Blood Pressur ...
  • The Top Five Most Trusted Cars
  • The Top Five Things to do Before your 60 Ye ...
  • The Top Five Baby Bags for Moms
  • The Top Five Most Influential Sports Figure ...
  • The Top Five Steps to Home Security
  • The Top Five Tips for New Businesses
  • The Top Five Steps on How to Save Money
  • The Top Five Google Apps
  • The Top Five Cities to Live in
  • The Top Five Bealtes Songs beatles songs Wr ...
  • The Top Five Healthy Recipes
  • The Top Five Rules for a Strong Relationshi ...
  • The Top Five Candy Bars With Peanut Butter
  • The Top Five Things you Should Not do in an ...
  • The Top Five Reasons to Invest in Running S ...
  • The Top Five Wedding Gowns
  • The Top Five Websites for Kids
  • The Top Five Diet Pills
  • The Top Five Five Music Genres
  • The Top Five Places to See in the World
  • The Top Five Ways to Earn Money Online
  • The Top Five Ideas for Anniversary Gifts
  • The Top Five Sporting Events
  • The Top Five Places to get a Free Credit Re ...
  • The Top Five Book Series for Young Adults
  • The Top Five 4th of July Party Ideas
  • The Top Five Michael Jackson Songs
  • The Top Five Websites for Photographers
  • The Top Five Cell Phones Under 50 Dollars
  • The Top Five Facts About the Sun
  • The Top Five Reasons For Leaving a Job
  • The Top Five Superheroes
  • The Top Five Funniest Movies Ever
  • The Top Five Foods For an Upset Stomach 
  • The Top Five Universities for MBA
  • The Top Five Wedding Websites
  • The Top Five Sources for Vitamin D
  • The Top Five Greatest NBA Players of All Ti ...
  • The Top Five Nuts that go in Salad
  • The Top Five Websites for Discount Vacation ...
  • The Top Five Places to Live
  • The Top Five Presidents of the United State ...
  • The Top Five Funniest People
  • The Top Five Prom Dresses
  • The Top Five Job Opportunities for People W ...
  • The Top Five Five Smart Phones
  • The Top Five Ways to Save Money
  • The Top Five Hair Products Women Must Have
  • The Top Five Signs that You are in Love
  • The Top Five Causes of Road Rage
  • The Top Five Wedding Favors
  • The Top Five Must See Events in Las Vegas
  • The Top Five Computers for College Students ...
  • The Top Five Schools for Business Managemen ...
  • The Top Five Golfing Tips
  • The Top Five Paint Colors for a Home
  • The Top Five Tips for Staying Positive
  • The Top Five Advice for New Moms
  • The Top Five Foods That Help you Lose Weigh ...
  • The Top Five Traditional Thanksgiving Dishe ...
  • The Top Five Places to Find Crazy Video Cli ...
  • The Top Five Youtube Videos for 2010 
  • The Top Five California Landmarks
  • The Top Five Funniest Websites
  • The Top Five Commercials
  • The Top Five Healthiest Snacks
  • The Top Five Designer Shoe Brands for Women ...
  • The Top Five Most Influential Speeches
  • The Top Five Vacation Spots
  • The Top Five Dessert Recipes
  • The Top Five Mistakes Parents Make With Kid ...
  • The Top Five Reasons you Should Play Fantas ...
  • The Top Five Teeth Whitening Tips
  • The Top Five Talk Shows on TV
  • The Top Five Items you Can’t Live Without
  • The Top Five Places to Retire
  • The Top Five Online Gaming Sites
  • The Top Five Bedroom Decorating Ideas
  • The Top Five Educational Websites for Kids