Facts About Click Fraud

Introduction:According to Google, click fraud consists of invalid clicks on ads with the intent to either harm the advertiser or to inflate the earnings of the site owner or content creator.

  • 01

    Click Fraud Harms Advertisers

    Clicking on advertiser ads costs them money. If you think it doesn't matter because they are big companies and can afford to pay out a few cents to the little man, think again. When their costs go up, the consumer always pays because it drives up the cost of their services.

  • 02

    Click Fraud Harms Your Friends

    Clicking on the Google ads in your friend's adsense program just to help him earn some money can backfire. When Google detects invalid clicks to ppc ads, they are discarded and the advertiser is not billed. That means your friend doesn't get paid anyway. If there are too many invalid clicks your friend may be accused of click fraud and lose his account.

  • 03

    Click Fraud Harms the Host Site

    If the host site, such as List My Five, gets the reputation for click fraud it may lose its adsense account. When that happens everyone is out in the cold.

  • 04

    Click Fraud Is Dishonest

    Click fraud is just plain dishonest. Don't kid yourself into thinking a little click here or there doesn't do any harm. It does -- so don't.

  • 05

    Click Fraud Detection

    Google uses specially designed tools to detect click fraud. Part of the formula is analyzing your habits and interests and calculating whether your clicks are genuine. If caught committing click fraud you can be prosecuted.




Final Thoughts

So, what happens if you are browsing a friends site and you see an ad for something you are really interested in? Can you click it? Here's what Google has to say about it.."Please note that clicks on Google ads must result from genuine user interest" so I'll leave that up to you to decide.


Supporting Links



Comments

  • joshuamorrison 7/17/2011 Flag This Comment

    Great list--it seems clear a lot of people don't understand why it's wrong, or what the potential consequences can be.

    H5

  • tracyann 4/30/2011 Flag This Comment

    Excellent list.

  • snowfence 2/20/2011 Flag This Comment

    Thanks. H5!

  • ListMaker 2/5/2011 Flag This Comment

    It's nice that you've spotlighted click fraud. It's just not fair to advertisers who have monthly budgets for these types of ads.

  • tamron 1/4/2011 Flag This Comment

    This is a great list because a lot of people don't really know what click fraud is! H5 and a ping for ya to!

  • PupFashionista 11/4/2010 Flag This Comment

    I came across a blog post the other day about why the blog author clicks on Google ads. She really thought it was a "nice" thing to do and said she hoped friends did the same for her when she put ads up. I left a note stating it was illegal and if convicted, you can be fined and/or go to jail. Thankfully she took down the post.

  • ponchomeg 10/30/2010 Flag This Comment

    This is good information. I still see people out there trying to encourage people to click on their ads just to make them money. That's some dangerous and dishonest territory. Thanks for sharing this with all of us here.

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