Today's Top Five List


Introduction: Have you noticed? Stores everywhere, particularly the higher end stores, but some mid priced stores as well, are upgrading their dressing rooms in a variety of ways. The reason? Well, because doing so increases sales. However these differences do make for a more enjoyable shopping experience! Look for some of the following upgrades at a store near you!

  • 01

    Larger Dressing Room

    A lot of people like to share a dressing room when trying on clothes: mothers and daughters, sisters, friends. Stores have begun to recognize this fact and are accommodating shopping buddies with larger stalls that have room for two people to try on clothes at once. It makes for a better over all shopping "experience."

  • 02

    More Inviting Decor

    Some stores have begun to make their dressing rooms more inviting to shoppers, adding flattering lighting, wall treatments, comfy little seats upon which to sit down, attractive mirrors. There is a correlation between the comfort of a dressing room, and the number of people who will try on clothes, and another positive correlation between those who try and the amount they buy.

  • 03

    Accessories Provided

    Some stores have begun to provide certain standard accessories in the dressing rooms, such as belts, scarves, camisoles, etc. They have found that in having these things readily available, that shoppers are better able to visualize the possibilities of the the clothes they are trying on and of course, they then spend more.

  • 04

    Improved Customer Service

    A shift is being made in some department stores, dropping the image of "dressing room police" who say things like "You may take six items into the dressing room, the seventh you must leave here," to clerks who are trained to give good customer service, and to be concerned with your shopping experience and comfort. Some stores now have name plates on the front of the doors so that clerks can address you by name while you're in the dressing room; others are providing phones inside the dressing room so that customers can call a clerk and ask them to bring them an alternate size to try, a different color, etc.

  • 05

    Thoughtful Waiting Areas

    Cognizant of the fact that the woman who is not rushed will try on more clothes and possibly then purchase more, many department stores are creating and/or sprucing up waiting areas outside of the dressing rooms with comfy chairs and televisions tuned to sports channels (for men) and children's programming (for children). This way the woman shopping can try on clothes without the pressure of feeling her loved ones are drumming their fingers, waiting for her to be finished.




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