Introduction:Most of us believe that social media marketing is one of the most effective brand awareness methods that can drive tons of traffic to your website and can give you many leads. The truth is there are still many of us who are struggling to get results from social media marketing-not only small businesses, but big businesses too are struggling.
Still, it's not yet too late. After all, millions of companies execute successful social media marketing campaigns every single day, so there has to be a strategy for doing it right, there can be various ways to make your marketing campaigns successful.
One ingredient in your recipe for success should include awareness of what things to avoid so you don't make mistakes in your own marketing campaigns. Here are 5 social media marketing mistakes that could be the culprit for your failure:
New business owners are the ones who often fall into this mistake a lot of times. For example, you're an owner of a small business and you have a lot of good followers on your personal Twitter account, let's say more than 15,000. What you'll be thinking is that you can achieve the same amount or even more on your business account by implementing the same strategies.
Well, this really happens, but not too often. The way you treat your social media strategies for your business should be extensively different from your personal accounts, unless the personal social media accounts you're using are intended specifically for your branding and business development.
How to avoid:
Have a marketing plan. Develop a marketing strategy. Write down your marketing goals with social media. Who are you trying to reach? What social media platforms are they using? How will you earn their attention? List down a set of questions like these and try to answer each of them. This will help you build a good marketing plan for your social media campaigns.
Social media is all about interaction and communication. However, according to Black Enterprise (blackenterprise.com), 25% of small businesses don't use social media for promoting and marketing their products and services, and 36% of them don't respond and interact with their customers. They just ignore the comments and messages.
How to avoid:
Make it a habit to respond in a timely manner. If a customer called you and left a voice message, we're sure you would call them back. Customers expect the same on social media, too. In fact, the 32% of the people who contact a company through social media for customer support would expect a response within 30 minutes and 42% would expect a reply within an hour. So if you fail to do this, your customers will think that you're no longer in business, you're not interested or you don't want any more customers. So be sure to reply to every query they have for you.
Leveraging social media marketing and expecting a solid ROI can be a bit tricky. A 2015 Manta small business survey found that 59% didn't see ROI on social media campaigns. If you don't track your social media activities, your efforts will end up to a waste. How will you know if your social media marketing efforts are helping in growing your business? How will you know that this method is working for marketing your products and services?
How to avoid:
Starting today, measure your activities and their results. There are definitely a lot of tools and apps available out there that you can use for tracking and measuring your return on marketing investment. To start off, record what you put into your social media marketing (how much time you spend, what are the activities you're doing, what are the resources you're using etc.) and what you get in return.
This is the number one mistake of most businesses in Internet marketing. Isn't the point of marketing to promote the brand? Yes, but it should be in the right way. You could be seeing commercials almost everywhere, but a lot of these ads focus as a whole on promoting their product or service in question.
On your personal social media platforms, people will follow you for the fact that they love your content and they find it interesting. Give them something more than just posts about why they should buy products you sell or how your brand is doing.
How to avoid:
A great way to engage with your audience is to create and post content that is valuable. Start conversations with businesses and customers related to yours and be sure that your social media posts give some tips and tricks, advices, or guides. If your audience is happy with your valuable content, they will opt in and buy your products and services.
What you can also do is try to focus on creating and posting 90% good quality content, the remaining 10% is where you can market your products and services. That way, you can build your audience and your leads, and by the time you reach out to them with an offer, they will feel like they are already aware of you and your business a bit better.
This is yet one of the trends these days. Companies have more than one profile on different social media channels and all of them are linked to the same website, which is not legally right. It's also a waste of time and energy.
How to avoid:
Put in your efforts in one direction and get people (real people) to your company. If you see that your audience are more active on Facebook, then just focus on your Facebook campaigns, update your posts there frequently. You can still update your Twitter or Instagram less often than necessary. There's no point building loads of followers who really aren't interested in your work and are simply connecting to build 'following'.
Watch out for these 5 social media mistakes, they can certainly damage your reputation. If you can avoid these mistakes and follow the suggestions on how to prevent them, you'll be on your way to a successful Internet marketing and social media marketing strategy implementation. Follow them and see the results for yourself.
Share what mistakes you have made and would like others to be aware of. I would really love to hear your thoughts. If you need help or have questions about social media marketing or Internet marketing in general, please feel free to reach out to me.
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