Mistakes Writers Make With Backlinks

Introduction:Creating backlinks to your work is one aspect of search engine optimization that helps to get top search engine results for your web content. It's easy to make the mistake of thinking lots of links mean lots of traffic that will increase your search engine ranking. Although its true to a degree, experts in the field of search engine optimization warn that collecting a host of backlinks can actually work against you. The good news is you can prevent that from happening by following the advice of SEO experts.

  • 01

    Link Text

    When you create a link from another source, consider your text. Link from text that clearly identifies the content of your site or article. Using cute phrases may get some initial readers, but it may hurt you in the long run. The link text tells Google what your content is about. When the two do not match, you are likely to lose value with Google.

  • 02

    Site Content

    Links should come from site with similar content. That link from a buddy whose site content is unrelated to yours isn't going to give either of you much weight with Google. Sure, you might gain an occasional reader, but a backlink from a site with similar or complementary content is worth its weight in gold.

  • 03

    Search Engine Ranking

    Backlinks from highly ranked sites weigh heavier with Google. It assumes that your web content is worth viewing if it is linked from reputable sites. Backlinks from low rated sites may actually hurt you.

  • 04

    Reciprocal Links

    Sharing links with a buddy may seem like a great idea, and it can be if your sites have content that complements each other--but if all your links are reciprocal links, they are likely to cancel each other out. If you must share links, link to specific content and not the entire site or blog.

  • 05

    Backlinking Services

    Beware of submitting your url to those who claim they will provide hundreds of backlinks to your web content. Many link your work from spam sites that do not provide value to the reader. You may get lots of links, but those links may hurt your ranking with Google.




Final Thoughts

You can't always control who links to your work, but you can control those links you actively seek. Use caution and common sense when exchanging links, seek out sites that get top search engine results and rank high with Google, and link text that tells Google what your content is about.


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