Reasons to Have a Web Presence

  • 01

    Promotional Advertising

    If you're an entrepreneur selling and promoting your products and ideas it's imperative that you have a web presence. To keep up with your competitors and stay ahead of the game you'll need a blog, website, and accounts set up with Twitter, Facebook, LinkedIn, and possibly one or two other high profile, high traffic websites.

  • 02

    Networking

    Having a place on the web to call your own is a great way to network with family, friends, and business associates. Back-in-the-day, people exchanged phone numbers and business cards. Business cards are still being exchanged but if you don't have "www" somewhere on the card it can adversely affect whatever you're trying to sell. And if you have a business card, you're definitely selling something.

  • 03

    Sell Products Globally

    This is a no-brainer. To have the ability to take your "mom and pop" store global is a great reason to have a web presence. Even if you don't desire that much attention you can at least reach your market locally, state-wide, or nationally. It's up to you as to how far you want your influence to extend on the web. And since the Internet never sleeps your business is open 24/7, 365 days per year.

  • 04

    Inexpensive and Cost Effective

    Most blogs are free and the cost of a website has dropped over the last few years. Depending on what type of site you're looking for, you can still pay a hefty price, if you decide on using a web designer. However, with software like Microsoft Expression Web (replaced Microsoft FrontPage), Adobe Dreamweaver, and myriad other FTP (File Transfer Protocol) programs, you can design your own website. Before you say or think that you cannot do it; if you taught yourself how to use PowerPoint, and definitely Excel, you can certainly learn how to build your own website. Sorry web designers, not trying to take away potential customers, but I'm all about helping the "little guy."

  • 05

    Instant Pay Via Paypal

    Think about how far we have come that we can be paid instantly over the Internet. This is the most exciting reason to have a web presence. Place a "Pay Now" or a "Donate" button on your website or blog and as soon as someone makes a secure online payment via PayPal the money is in your account. Take your debit card to the nearest ATM and withdraw the money. Payments can also be made from a smart-phone and deposited directly to your PayPal account. Here's a scenario: You're on the phone with an associate, make a business transaction that nets you about $5000 bucks, two minutes after the deal is closed you're withdrawing a portion of that $5k from an ATM. Ten minutes later you're having lunch at a nice restaurant with that lady you've been wanting to take out for the longest time. Two things to be mindful of with the aforementioned scenario: (1) Don't text/talk and drive (hands free is OK, but watch your dialing), and (2) the lunch date is not applicable to married men, unless you want to spring for a nice lunch with your significant other. On a serious note people die every day behind talking on cell phones while driving. Hang the phone up and pay attention to the road!





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