As with any business, massage marketing is crucial to the success of your practice. Though most practitioners dislike the promotion aspect, having a wide selection of ideas to draw from can make the process easier and more pleasant.
Perhaps the easiest and least expensive marketing technique is the e-newsletter. It takes nothing more than a home computer with an email program and a little bit of time. Sent once a month, the newsletter can inform clients of upcoming business events and specials, educate them about massage and keep you and your massage practice at the forefront of their mind.
Many business' give free promotional materials. Statistics show that people keep magnets on their refrigerators on average of seven years - which is probably longer than the average pen lasts - making the magnet an easy choice as a promotional product. Magnets with your business logo can be ordered in bulk or easily reproduced on a home computer with a graphics program.
Give your existing clients incentive to do your marketing for you. Offer a discounted session or a free massage add-on service such as a paraffin dip as a thank you to a client for sending potential business your way.
Using events such as races, health-care programs, or school and other wellness events to offer free or reduced-rate massage is an optimal time to promote a massage business. Hand out business cards and educate clients about what bodywork can do for them while providing the hands-on experience.
With many easy-to-use free, or low-cost website and blogging options, massage practitioners have the perfect opportunity to educate existing and potential clientele about massage while promoting their business.
I have been in the spa industry for 5 years, and I definetly agree with your top 5 list! Well done, you got a high 5 :)
select one here...