So many people worldwide spending so much time on Facebook, It is good platform to market your products and services.
The one thing that Facebook ads have an advantage over other means of online ads is that you have the option to choose your target audiences (Canada,US and India).
This method leverages on the peer pressure factor where there is a higher chance that your fans' friends would be curious enough to check out your ad once they see their friend (your fan) connecting to your page.
In a new ad campaign, you would want to test out the effectiveness of your ad so it's best to start with CPC. You can run a few ads and then analyze which ad has more clicks. Or you can run one ad and keep tweaking the ad copy (text) and images and testing to see which version is most effective
The higher your CTR is, the more effective your ad is and the lower CPC or CPM Facebook will charge.
There would be a time when your CTR would reduce by a lot and this would mean that you may have exhausted the interested users in your current targeted audiences.
This does not directly link to Facebook advertisement but nevertheless I find it important enough to deserve a mention here. When you spend so much to direct traffic to your page / website / event, it is only justifiable that you create a landing page that would attract these viewers to browse around or convert.
select one here...