Every successful small business owner recognizes it takes about one to two full years to secure your business; sometimes even longer. Word of mouth is the most rewarding to building a solid foundation for successful business. Offering a great idea, product, or service is only half the battle; the other half is making sure your existing buyers are not only satisfied but that they return their business or send others your way. This exchange is a crucial step for any small business, and is ultimately what helps get the ball rolling towards increase in sales or steady flow of business. The following list offers tactics for working with your existing customers to ensure satisfaction,increase sales, and hopefully help to expand your business.
Ask each and every customer, if they would be part of your mailing list. This way you can send them product information, updates, and get important feedback as to how well you are doing or how you can better serve them.
Give away free items with every order. Items such as magnets, pens, or anything with your business name that will help promote or remind your customer to think of your product or service in the near future.
Award your customers with a special discount coupon in every order. They can use it themselves or give it away. It is advisable to encourage them to give the coupon away, for if they do they too will receive a substantial discount for each referral they send you. The purpose for offering a generous discount shows how much you appreciate your customer; and this make those clients happy to come back again and again.
The product survey is for those who have willingly joined your mailing list. Let them perceive they have been randomly selected to help better assist you in meeting their needs. Sending a survey from time to time will help provide you with valuable information about your target market. This would be another way to send special offers while introducing new products or services. This is an excellent way to promote repeat business and keep the customer from forgetting about you.
Samples are a great way to promote more business. Along with samples, make sure to provide a brochure or pamphlet along with other products and services you offer.
Network your business by using Facebook, twitter, or other social networking sites. Be careful not to overkill, as this can be damaging to business. Networking helps you to connect with business owners and internet sellers who sell complimentary products to yours, (not in direct competition) who can help provide fresh ideas, or perhaps even be willing to share their customers or send customers your way.
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