Your eBay photos are the only visual image that potential buyers will have of your auction items. In order to convince your customers to buy your eBay items, you must show them the best, most professional images of your items possible.
When taking your eBay photos for your online auctions, instead of shining a light directly on your item, shine it at a white object such as a piece of cardboard, and let the light bounce onto your item. This will make your photo much less contrasty, soften the shadows on your item, and ultimately result in a much more professional looking eBay photo.
Unless you are going for a particular effect, a plain background should do the trick. Neutral backgrounds will allow your potential eBay customers to imagine that your item is new, instead of having to imagine that it used to sit in the seller's living room or garage.
You could also get away with having an unusually attractive and well groomed person model the clothes; however, the important thing is to leave an idealized image of the clothing in the potential buyer's mind.
Don't try to capture all aspects of your item in one photo. Take a set of three or four eBay photos for each item, showing it from different angles, and from different distances. Remember to include closeup detail photographs.
If you are selling an item that has several small scratches, instead of hiding them, take a macro photograph of them. If you hide flaws, the eBay buyer could be disappointed when they get the item and return it or leave a bad seller review for you. In the long run, the buyer will feel more satisfied if they know exactly what they are buying, flaws and all. Keeping your eBay customers satisfied is ultimately what will keep them coming back to your auctions.
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